Advocacy Messages
This week I have learned how powerful
the media can be where publicizing advocacy messages are concerned. I have also been able to piece together how
certain policies might have come to pass.
From wearing seat belts, to DUIs, to car seats and even SIDS (I learned
from our assignment prompt. Some of the popular
slogans that are making a difference today include:
“It
Can Wait” (No texting and driving)
“Click
it or Ticket” (Fastening seat belts)
“You
Booze, You Lose”, “Buzz driving is drunk driving” (Drinking and driving)
“Be
More than a Bystander” (Bullying prevention)
“A
Healthier You equals a Healthier Tennessee”
While
I have no data to support my opinion, I believe the aforementioned slogans are
effective because they are everywhere; on the radio, the television,
billboards, etc.
One
can never really remember where and when you first noticed them but they are
very much of part of everyday life now.
The
slogans also work because the issues they address are areas of interest to a
majority of people. Individuals have the
potential to be physically, emotionally, psychologically hurt if advocacy does
not occur. The slogans have a way of
making people stop and reevaluate some of the things they would normally do.
http://adcouncil.org/
Annie,
ReplyDeleteI also believe ads that relate to issues in society are the most effective. The ad about texting hits home with everyone. We have all been tempted to type just a simple yes or no response to a text but tragedy can happen in seconds. The ads on drinking and driving have been extremely effective with the younger generation. I think they are much more responsible about taking someone's keys away from them if they have been drinking, than when we were as teenagers. I think bringing awareness to drinking and driving has saved numerous lives. Great ads!
Jo
Click it or Ticket, and It can wait are the ones that I find saying to my children when we talk about the subjects. It's funny how these messages can become part of our talks with our children and they are very catchy so they are easy to remember. When I notice myself using these lines in conversation, I know they are very powerful messages. If I'm doing it, I think that millions of Americans are too which means the advertising is working! I would like to see data on these messages to know how big of an impact they make. Great post!
ReplyDeleteAnother one I just remembered that I say is "Friends don't let friends drive drunk" :)
ReplyDeleteSlogans, hmmmmm. I think we might have guessed something about next weeks assignments. Slogans are indeed a powerful way to influence the way we think and feel about a subject. Thanks for the reminder about all the ones that have stuck with you.
ReplyDelete